Avi Shaul began Silco in January 2015. He brings forward more than thirty-five years of experience in the jewelry industry running his own manufacturing and importing businesses that operate concurrently with Silco today in Long Island City, New York. Avi’s interest in jewelry was first sparked as a child. He was fascinated by the vintage jewelry pieces that often made their way into his father’s antique store in Tel Aviv. He studied engineering at the University of Tel Aviv, expanding his interest in materials, design, and the way things work, all of which he later applied to the jewelry business.
Silco is today a family business. Its two lines, Cosi Bella and Moments, hold separate and distinctive aesthetic appeals. Cosi Bella celebrates the concept of variety as the spice of both life and jewelry. Our interchangeable coins, keepers, enhancers, and chains allow for individual customization to best suit each person’s mood or style for the day. Our Moments collection similarly offers a wide array of earrings, bracelets, pendants, and rings that go from day to night, from boardroom to banquet, with each piece characterized by our signature diamond. All of our jewelry bears the same handcrafted quality in .925 sterling silver, with designs incorporating semi-precious stones such as lapis, topaz, garnet, Amazonite and peridot.
Nature, art, literature, and human emotion provide the inspiration for Silco’s jewelry. We like to think of our lines as a harmony in silver of mind, eye and heart that blend together effortlessly, providing a confluence of both unity and variety.